"I said to myself, I cannot help women with weight loss anymore."

A few years ago I seriously considered burning it all down, the business I had been building brick by brick since 2018.

For my first few years of coaching, I thought my only job was to help people shrink themselves. To create a dramatic before and after, or to hit a specific number on the scale as if that was the ultimate goal.

And honestly, I was good at it. But I started noticing something troubling after only a couple years.

Women were losing weight, and they were happy about that, but they weren’t thriving.

Previous clients who found a lot of success were coming back to me having put the weight back on! And like any good coach I blamed myself.

They were tired and constantly chasing an impossible standard. Worse, they were sacrificing their strength, their muscle mass their energy, and their joy just to see the scale move down a few pounds or to hit some “goal weight.”

One day, it hit me: weight loss at the expense of muscle mass and health is not the answer.

I had the ICK big time, and I told my business coach at the time I was done with weight loss. “I need to shift gears!!” I told her. “I have to start over, go back to the drawing board.”  (Shout out to her for getting me to chill out and look at this from a different angle!)

I also did not want to be one of those coaches who tells women their weight loss goals or aesthetic goals are invalid. No, that didn’t feel right either. I know better than anyone how important it is to feel confident in your body.

So I shifted my focus to fat loss, because it’s not just about being smaller—it’s about building something better, for the long haul.

It’s about maintaining muscle and losing body fat so you can feel strong, energetic, and confident.

It’s about fueling your body so you can thrive, not just survive on the least amount of calories possible.

Now, I do not help women lose weight.

I help them lose body fat and I help them gain strength, muscle, health, and freedom from forever dieting.

Fat loss is about keeping the muscle that protects your metabolism, your shape, and your resilience to aging and disease.

It’s about setting yourself up for long-term health instead of quick fixes that leave you burnt out and right back where you started in no time at all.

I’ve watched women completely transform, not just their bodies, but their mindsets—when they shift from obsessing over the scale to focusing on how they feel, how they move, how they look, what they are capable of, and how they live.

That’s what drives me now.

If you’ve ever felt stuck in the cycle of endless dieting and cardio, know this: there’s a better way. And it starts with giving yourself permission to build, not just shrink all the time!!